About The concept of Veloce was conceived by Cameron Picardi. A 19-year-old L.A. native, Cameron draws his inspiration from the melting pot Los Angeles provides. From Venice Beach, to downtown he found ideas all around. His idea was to mix two styles of hat; the 90's styled volleyball cap and cycling caps. The result of this is a fun, eye-catching hat that can be worn from dusk til dawn. From the beach to the streets it's a fresh alternative to the everyday baseball cap, or as Cameron says, "Zee best hats!" Cameron chose the name "Veloce" for two reasons. The first being it's meaning, Veloce means "fast" in Italian. The word fast came from an inside joke he and his friends would say. Instead of saying something is "cool" they would say "that is so fast". The second reason he chose "Veloce" was to represent his Italian heritage. As cameron states "Fast would be too boring, but I feel Veloce gives the word "fast" a little more intrigue, or edge if you will..."

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